IAA | The “Relentlessly Relevant” Brand

The “Relentlessly Relevant” Brand

Category - Online Conference

Almost overnight, Moderna became one of the world’s most recognized brands, delivering its life-saving Covid-19 vaccine to the world with breathtaking speed. Yet, as the crisis lessened, so did Moderna’s brand awareness. See how Moderna has used “relentless relevance” to re-energize and re-launch its brand to create even greater long-term opportunity.

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