The Gangs of B2B

Category - Online Conference

Are Buying Groups B2B’s New Frontier?

Who are the real drivers of the trillions of dollars of B2B purchases made every year? And what are the emotional messages that guide their investment decisions? LinkedIn’s Jann Martin Schwarz and Mimi Turner will share new research conducted with Bain & Company that provides some unconventional answers.

- Jann Schwarz
Founder of The B2B Institute and Senior Fellow at LinkedIn

- Mimi Turner
Head of Marketplace Innovation, LinkedIn

The Gangs of B2B

Category - Online Conference

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