B2B’s Changing Brand Channels
Category - Online Conference
B2B marketing is growing rapidly and expected to outstrip consumer spending in just a few years. As it does, the media mix is undergoing rapid change, driven by advancing technology and generational change in the B2B buying group. Connected TV. Evolving social platforms. Digital OOH. Resurgent events. See what change looks like here.
- Jamie Vaughan
Vice President, European Sales, Cvent
- Rebecca Lau
VP Marketing Campaigns and Strategy, Blackrock
- Heidi Grassi
VP, Brand Marketing and CX Insights, S&P Global
- Rebekah Thomas
Director, Strategy, Global Demand Management, Essensemediacom
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