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The Social Purpose of Brands by Maher Nasser
Category - Marketing Aide
Brands today go beyond just offering a product or service. If they are not adding value to the consumer's long-term future, today's consumer won't remain with the brand for their tomorrow. Learn more about The Social Purpose of Brands from Maher Nasser, Director of DGC's Outreach Division, United Nations at IAA Leaders' View #WhyBrandsMatter
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