IAA | Sneak Peek into IAA Leaders' View on #WhyBrandsMatter

Sneak Peek into IAA Leaders' View on #WhyBrandsMatter

Category - Marketing Aide

#BrandsMatter, whether impulse purchases, products or experiences we buy regularly without thinking, we buy out of a sense of trust and comfort, familiarity and perceived value for money. Many consumers will be reluctant to part with their money – or will not have much money to spend; they will look to spend it in trusted places with trusted names. They will seek much-needed reassurance in unsettling times.


MORE Episodes

We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. We may also place cookies to help us deliver more targeted ads and assess the performance of these campaigns. You may review our Privacy Policy here.