Sneak Peek into IAA Leaders' View on #WhyBrandsMatter
Category - Marketing Aide
#BrandsMatter, whether impulse purchases, products or experiences we buy regularly without thinking, we buy out of a sense of trust and comfort, familiarity and perceived value for money. Many consumers will be reluctant to part with their money – or will not have much money to spend; they will look to spend it in trusted places with trusted names. They will seek much-needed reassurance in unsettling times.
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