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Brands: Drivers of Innovation by Gabor George Burt
Category - Marketing Aide
Brands represent the values, vision and mission of the organization behind them. Strong brands emerge in crises providing guidance to consumers and communities, they reimagine and reinvent the wheel, thereby establishing themselves as Drivers of Innovation. Hear more on this from Gabor George Burt, Founder & Director, The Slingshot Group in this episode.
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