Prof. Byron Sharp at IAA World Congress 2019
Category - Marketing Aide
Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world’s largest centre for research into marketing.
His book, ‘How Brands Grow: What Marketers Don’t Know’, has been called one of the most influential marketing books of the past decade and was voted marketing book of the year by AdAge readers.
He talks to us about ‘How Brands Grow in the Digital World’.
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