Mark D’Arcy, who leads Facebook's Global Business Marketing team, and also serves a dual role as Chief Creative Officer. Mark joined Facebook in 2011 and founded the Creative Shop, a team that works in partnership with nearly all major advertising holding groups and collaborates with independent creators, influencers, artists, production companies, media companies and technologists.

In conversation with Mark, Neeraj Roy, an Indian businessman and the Managing Director and CEO of Hungama Digital Media Entertainment. Under his leadership, Hungama, today is, South Asia's largest digital and mobile entertainment company. He was recently voted amongst the ‘50 Most influential People in Mobile Entertainment’ globally.

They talk to us about the important role that culture plays in a brand's growth, 'The Crowd Sings Back: The Best Ideas Shaping Culture Are Shaped by Culture.'