Mr. Jacques Seguela at IAA World Congress 2019
Category - Marketing Aide
Jacques Seguala, France’s foremost Adman was first a Pharmacist, then a "Paris Match" reporter, and later a driver of the first ‘round-the-world trip’ in a French car. Jacques co-formed Roux Séguéla, creating poster campaigns for Mitterrand, Chirac and Giscard d'Estaing and his landmark work for Carrefour's Produits Libres.
Seguela’s reach went international with RSCG, which merged with Eurocom to create EURO RSCG (now, Havas), the first French and first European agency. Jacques Séguéla has stayed on as VP, Global Creativity.
He sheds light on 'Tech Without Affect is the Death of Advertising.'
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