IAA | Mr. Jacques Seguela at IAA World Congress 2019

Mr. Jacques Seguela at IAA World Congress 2019

Category - Marketing Aide

Jacques Seguala, France’s foremost Adman was first a Pharmacist, then a "Paris Match" reporter, and later a driver of the first ‘round-the-world trip’ in a French car. Jacques co-formed Roux Séguéla, creating poster campaigns for Mitterrand, Chirac and Giscard d'Estaing and his landmark work for Carrefour's Produits Libres.

Seguela’s reach went international with RSCG, which merged with Eurocom to create EURO RSCG (now, Havas), the first French and first European agency. Jacques Séguéla has stayed on as VP, Global Creativity.

He sheds light on 'Tech Without Affect is the Death of Advertising.'


We use cookies to enable website functionality, understand the performance of our site, provide social media features, and serve more relevant content to you. We may also place cookies to help us deliver more targeted ads and assess the performance of these campaigns. You may review our Privacy Policy here.