Topic: Structured Tribalism: The enemy of Customer-centricity
Participants: Nick Law, Chief Creative Officer, Publicis and Tom Goodwin, Head of Innovation, Zenith Media
Moderator: Tom Doctoroff, IAA Vice President, Strategy
In this episode, our experts will tackle fundamental issues twenty-first century marketers confront such as: the tension between brand equity and transactional efficacy; digital evolution of "traditional" companies not "born digital"; the promise and pitfalls of performance marketing; brand authenticity in an era of "fake news"; proper investment strategies in emerging technologies such as artificial intelligence and virtual reality, and much more.
Moderated by Tom Doctoroff, IAA's Global Vice President of Strategy, LeadersView will attract some of the most influential creative, media, technology and marketing names from around the world who exchange points of view on the most burning and controversial questions of our times.