IAA | Explore the future with Accenture xr
Accenture xr
Tim Reha

Accenture XR, CES 2020

At CES 2020 it was a pleasure to be invited to the Accenture suite at the Wynn Resort to interview Raffaella Camera, Accenture XR Team, to learn “What is Coming Next?” for the event planning business.

Humans experience the world in a 3D spatial manner thus it makes sense to plan all of the intricate “puzzle pieces” that go into event planning.

Pre-visualization and XR telepresence utilized for planning events provides distributed teams with new ways to collaborate, share ideas and plan intricate events and spaces. This new approach will save both time and money. These are key metrics for the enterprise to rapidly adopt the new XR ecosystem of technologies.

The event business is a massive opportunity that is ripe for disruption with the creative blending of new XR technology such as 3D modeling, virtual reality, augmented reality and telepresence. Today new “all-in-one” VR headsets from HTC Vive and other brands have opened up VR spatial visualization headsets to both enterprise and consumer markets.

At CES 2020 “Augmented Reality” ranked #1 in the BuzzMetrics Trend Report. AR Startups such as Nreal showcased new AR glasses with price points that make these new augmented reality visualization tools affordable.  We live in exciting times where the future is here in 2020!


Accenture XR Event Planner is an immersive, collaborative and interactive augmented reality (AR), mixed reality (MR), and virtual reality (VR) solution piloted in partnership with Qualcomm, Intercontinental Hotel Group (IHG) and InterContinental Los Angeles Downtown.

Key Points from Accenture XR:

  • In the US, the meetings and events industry accounts for $330 billion a year.

  • Accenture partnered with Qualcomm, IHG, and InterContinental Los Angeles Downtown to pilot an XR event planning tool.

  • Hoteliers estimate the tool, which improves researching, configuring and booking event space could shorten sales cycles and decrease booking costs.

  • In addition, focus group feedback and market analysis shows hotels could see increased revenues of up to 8 percent.

Learn More: https://www.accenture.com/us-en/insights/technology/xr-event-planner  

Connect: https://www.linkedin.com/in/raffaellacamera/


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