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The International Advertising Association (IAA) is deeply concerned about current happenings in Ukraine. In a matter of days, hundreds of lives have been lost, many properties destroyed, and many more families displaced. Our hearts go out to the people who have been displaced and are suffering as a result of this conflict.

The lives that have been lost in the impasse cannot be replaced and as such we ask all parties to be guided by compassion in all dealings. We are hopeful that meaningful dialogue will commence soon and pray that all parties choose the harder right instead of the easier wrong to make peace prevail once again.

The IAA encourages all parties to be compassionate and put the effects of their decisions on people and first, in all their considerations. Let us all strive to give peace a chance because in war, no one wins.