The International Advertising Association (IAA) is deeply concerned about current happenings in Ukraine. In a matter of days, hundreds of lives have been lost, many properties destroyed, and many more families displaced. Our hearts go out to the people who have been displaced and are suffering as a result of this conflict.
The lives that have been lost in the impasse cannot be replaced and as such we ask all parties to be guided by compassion in all dealings. We are hopeful that meaningful dialogue will commence soon and pray that all parties choose the harder right instead of the easier wrong to make peace prevail once again.
The IAA encourages all parties to be compassionate and put the effects of their decisions on people and first, in all their considerations. Let us all strive to give peace a chance because in war, no one wins.
The hardest
choices require the strongest will and commitment. Generations unborn will have
a chance at a better life because we chose compassion and peace when it was
within us to do so. We encourage all our Chapters and Members around the world,
especially those in the affected region, to reach out and show care and
compassion to all the innocent victims of this situation.
IAA Poland has collaborated with local members to develop a global crowdfunding platform (www.HeroToHero.eu) with a focus on helping both the refugees and their patrons.
Anyone who provides housing to Ukrainian refugees (e.g. by already sharing their apartment, or by looking for accommodation for Ukrainians who are on their way to Poland) can publish their project and discuss their needs. Once published, such a collection becomes public and everyone can deliver the needed items or send financial donations directly to a specific refugee family.