IAA | CMO Blueprint for Sustainable Growth
CMO Blueprint for Sustainable Growth
IAA Global

CMO Blueprint for Sustainable Growth

CMO Blueprint for Sustainable Growth — a new initiative designed to help marketing leaders drive sustainable transformation at scale.

The world needs bold marketing leadership. The CMO Blueprint for Sustainable Growth is the first actionable guide from the United Nations Global Compact for marketing leaders to align brand, business and sustainability.

Created with insights from top CMOs and contributions from L'Oréal, Mastercard, Schneider Electric, Natura, Diageo and more, this is the roadmap for the future of marketing.

This first-of-its-kind guide offers a clear, practical framework to embed sustainability into marketing—from growth strategy to brand strategy, communications, innovation and partnerships.

Let’s redefine what it means to grow.

Explore the Blueprint

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