IAA | Driving Growth With Customer Lifetime Value

Driving Growth With Customer Lifetime Value

Category - Digital Marketing & Consumer Behavior


“A segmentation based on CLV won’t be spot-on immediately. But we think that if you don’t have some type of lifetime value calculation, even at a broad level, it will soon be impossible to reach the customers that matter most to your business.” This guide is going to show you how you can integrate business metrics and Customer Lifetime Value into your marketing strategy.

  



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