Privacy and Data Protection has been at the forefront of marketing regulatory news over the past year, and it will remain increasingly important as the world becomes more dependent on behavioral data.
The European Union’s (the EU’s) General Data Protection Directive has been in effect since May of 2018. The reach of GDPR goes far beyond the borders of the EU. The GDPR requirements apply to all “controllers and processors” of information regardless of whether they are located within the EU or not . . .