Tackling criminal activity in digital advertising – such as fraud and piracy - is one of the industry’s greatest challenges. As advertisers continue to invest in digital, it is important that it is a trusted and effective medium to ensure that brands can find new customers and communicate with existing ones.
It is believed that advertisers are now collectively losing a significant amount of money each year through criminal ad fraud, as well as other activities such as malware and ad-supported piracy. In the US, research in 2015 by the Interactive Advertising Bureau (IAB) and Ernst & Young found that advertisers were losing over $8bn a year . . .