"TikTok is excited to announce our first live training session with IAA on October 20th. This program is being presented by TikTok exclusively for IAA Members. Individuals that complete the program will be issued an official "TikTok Academy" badge in recognition of their participation. Please note, this session will not be recorded and will only be available live.


The TikTok Academy aims to provide robust learning opportunities to help develop IAA members into savvy TikTok marketers. Through this unique opportunity, we will provide not just the how-to, but also the key insights to ensure media and creative excellence on the platform.




The presentation will be divided into two sections: "What is TikTok" and "How to Partner with TikTok". The first section will cover platform essentials, audience reach, what makes us different, as well as some creative tips and tricks to help brands find their voice and amplify their message on TikTok. The second section will be a deep dive into what makes our product solutions unique, and how we build them to solve real brand needs.


SESSION OVERVIEW: What is TikTok?
I. Introduction to TikTok + Our Community
Our platform narrative, covering platform essentials, audience reach, what makes us different and unique, and a few key takeaways from Nielsen's authenticity study
II. Creative Best Practices
Creative tips and tricks to help brands find their voice and amplify their message on TikTok.


SESSION OVERVIEW: How To Partner With TikTok
I. Products Overview
A deep dive into what makes our product solutions unique, and how we build them to solve real brand needs. 
II. Case Studies
Case studies that bring our products to life and show how brands are leveraging the power of TikTok.


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