IAA | Webinar Series: Connectivity4Better
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Webinar Series: Connectivity4Better

IAA Romania in partnership with all the other IAA Chapters, worldwide, with the support of Qriser (Romanian learning platform), is launching  a series of live webinars with top global speakers.


The series will open with Rory Sutherland, Vice-Chairman Ogilvy UK, on April 7th, at 1:00 pm UK time (3:00 pm RO time).

The theme of this webinar is: “Where the ad industry got it wrong? The story of a 30-year-old missed opportunity”.


Rory is a symbol of advertising in UK, Executive Creative Director for over 20 years, now involved in Behavioral Change; he is also a Ted Talk Superstar, writer and columnist. His most recent book, “Alchemy – the surprising power of ideas that don’t make sense” was launched worldwide in May 2019, and in Romania in October 2019, at the IAA Global Conference “Creativity4Better”.


This webinar series target the marketing and communication communities, from around the world, which are interested to explore opinions and possible solutions related to the importance and the role of marketing and communication in these unsettling times, but also concrete steps to be taken now for the post-crisis come back.


The main objectives are to connect Marcom professionals, to create the collaborative context for networking and idea generation, to stimulate interactivity between the participants and the speakers.


We shall bring diverse perspectives: innovation, leadership, technology, strategy, creativity, education, sustainability, positive psychology.


We shall involve innovative, disruptive, creative speakers, all leaders in their respective fields.


It is a learning, sharing and inspirational process, for now and for the future. We believe that together we can redefine our industry in order to make it even more elevant and useful to society and consumers.


Participation: 50 people (First Come, First Serve)

Cost: 30 (+tax)


For queries, contact: Ruxandra Radu, IAA Chapter Coordinator.

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