Webinar Series: 2nd Session

IAA Romania in partnership with all the other IAA Chapters worldwide and with the support of Qriser (Romanian learning platform), has launched  a series of live webinars with top global speakers.

The next Live webinar is with Professor Loredana Padurean, Associate Dean Asia School of Business, in collaboration with MIT Sloan. 

Date: April 28th

Time: 3:00 p.m. Malaysian time, 10:00 am Romanian time

Theme: Innovate your business IN and OUT of crisis


About Connectivity4Better:

This webinar series target the marketing and communication communities, from around the world, which are interested to explore opinions and possible solutions related to the importance and the role of marketing and communication in these unsettling times, but also concrete steps to be taken now for the post-crisis come back.

The main objectives are to connect Marcom professionals, to create the collaborative context for networking and idea generation, to stimulate interactivity between the participants and the speakers.

We shall bring diverse perspectives: innovation, leadership, technology, strategy, creativity, education, sustainability, positive psychology.

We shall involve innovative, disruptive, creative speakers, all leaders in their respective fields.

It is a learning, sharing and inspirational process, for now and for the future. We believe that together we can redefine our industry in order to make it even more elevant and useful to society and consumers.

About Loredana Padurean

Loredana Padurean is Professor of Management, Associate Dean and Faculty Director of Action Learning at Asia School of Business (ASB) in Kuala Lumpur, Malaysia, a collaboration between MIT Sloan School of Management and Central Bank of Malaysia. She is also International Faculty Fellow at MIT.


Prior to joining ASB, she taught undergraduate, MBA and Executive Education courses in Operations Strategy and Entrepreneurship at the Indian School of Business, Brandeis University and Lasell College.


As ASB’s first hire, Loredana has been an energizing force behind the establishment of the school and, in particular, the development of MIT Sloan-devised Action Learning programs in Asia, in collaboration with corporate partners in the region.


Her most recent research focuses on Operations for Entrepreneurs and the development of principles for entrepreneurial companies to build operations strategies and capabilities consistent with their business objectives.


Prof. Loredana Padurean has an MA in Communication and Economics and a PhD in Management from USI Switzerland. The Swiss National Research Foundation awarded her twice with a grant for an action research dissertation in understanding governance models through multiple lenses. She is a serial entrepreneur, and a board member and advisor for start-ups. Loredana is a passionate teacher and interested in creating innovative learning environments.