Advertisers and their agencies are facing the uncertainty of what creative approaches will work for their brands during the evolving COVID-19 pandemic. This presentation offers an overarching view into the type of brand behavior resonating with people right now on Facebook’s platforms, and strategic guidance on developing effective creative work during this time.


Because more than ever, these days, #CreativityCanChangeTheWorld, we propose to look at creative trends during times of Covid.


Guest: Rapha Vasconcellos, VP, Head of Creative Shop Facebook

Theme: “Creative Guidance for Messaging in times of COVID”

Date: May 13th

Time: 9:00 am ET (NYC), 16:00 Romanian time


Rapha is currently leading the Creative Shop team at Facebook, part of Facebook Global Business Group. 


“My team is responsible for supporting businesses of all sizes on their creative journeys on Facebook, Instagram, Messenger, WhatsApp and Oculus, in 40+ markets where we are present.”


He started his career in advertising agencies in Brazil and invested early in digital advertising, leading creative teams on interactive projects since 1998. Joined Facebook in 2012 to start Creative Shop in Latin America, moving to Singapore in 2017 to lead Creative Shop in Asia-Pacific. He is Currently based in New York.


The speech will be followed by a 15 min live Q&A


Facilitator — Maria Predoiu, co-founder of Qriser.com; member of the board of Directors of IAA Romania.


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