IAA | Nielsen Webinar- Adapting Advertising to a New Normal
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Nielsen Webinar- Adapting Advertising to a New Normal

COVID-19 is having a profound impact on consumers and companies worldwide. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success?

Join Nielsen Media for a live webinar covering shifts in media consumption, lessons from historical shocks, why you should continue to invest in advertising, and the key to adapting for success.

Date & Time: Thursday, May 7th from 2-3 p.m. ET

Key Stats: 

  • 169+ billion minutes were spent streaming in one week alone

  • 70% of brands & agencies are changing spending due to covid-19

  • +0.5 share points for brands that maintained or increased ad spent vs. -0.2 share pt decline for those brands that had decreased spend

  • Reducing your advertising over the next few months could have a big impact in the fall and well beyond. According to a Nielsen custom analysis, brands realize 47% of their marketing efforts after one year.


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