Importance of Narrative in Communications


The competition is fiercer, audiences are more demanding and the communications landscape is diversifying its routes more than ever. Only those who possess the agility to adapt their strategies to the drastically changing scenario would be able to pave their unique paths. During this webinar, we will discuss how to create a future-proof plan by using narrative communications as a tool to connect with your audiences.


Our host, Mr. Janak Sarda, Managing Director of Deshdoot Media Group India, Founder of Blue Logic Dubai and Vice President Global - IAA YP Development, will converse with Mr. Bharat Avalani, CEO of Connecting The Dots Marketing Consultancy and the Global Partner of Anecdote International, about how brands should utilise narrative in their communications.


Date and Time

April 24th, 11.00 am GMT (4.30 pm IST)



Media industry professionals from all over the world, especially young professionals who are looking forward to exploring unique tools and techniques for efficient marketing communications. Individuals and corporate members who are a part of the marketing, communications, advertising, and any other media-related industry.