Advertisers and their agencies are facing the uncertainty of what creative approaches will work for their brands during the evolving COVID-19 pandemic. This presentation offers an overarching view into the type of brand behavior resonating with people right now on Facebook’s platforms, and strategic guidance on developing effective creative work during this time.

Because more than ever, these days, #CreativityCanChangeTheWorld, we propose to look at creative trends during times of COVID.


Speaker:  Angela Cretu, Global CEO, Avon International, Part of Natura &Co Group

Date: June 12th

Time: 10:00 am EST (NYC), 17:00 Romanian time


The Session will be followed by a 15 min live Q&A


Theme: Why empower women? Key to our future and sustainability as a human race.


About the Speaker:


Angela Cretu is a Global Executive Top 500, and a Women Empowerment Advocate.

She is the first ever Romanian woman to hold such a prestigious international position.


Angela is an experienced global executive at Avon, leader of emerging and developed markets and enabler of multiple end-to end business transformations and digital social selling innovations at global scale. 


She is passionate about connecting people and resources to creating meaningful value under a strong purpose. Angela "takes her energy from the output of these connections and all shared experiences, equally from failure and success". She is keen to continue her journey of learning and adding value to social economy, business model innovation and women empowerment. 


In her 20 years journey with Avon, Mrs. Cretu's vision has been to sustain the company as an iconic beauty brand with products that consumers love and demand, reinforce their  leadership in beauty and relationship selling and continue to fulfill Avon's mission of empowering women.


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