IAA Panel: Evolving Self-Regulation

This IAA Panel will be a discussion of the issues that self-regulatory organizations (SRO's) and the marketing/advertising industry face. The issues seem to be increasing, particularly with the social media issues, brand protection and debates ongoing regarding misleading content on the internet.

The currently anticipated focus of the panel will include how our industry’s advertising and marketing self-regulation is evolving to address areas such as digital, influencer marketing, environmental claims, food issues, scam alerts and we may also talk about possible new collaborations in enforcement going forward. ICAS has recognized some very innovative ways to educate and further the value of self-regulation, and we will be able to introduce some of these new global tactics. The goal will be to emphasize evolving regulations and the evolution of the SRO's to address the changes.

Date: Thursday, 20th January 2022

Time: 9 a.m. (New York) | 2 p.m. (London) | 6 p.m. (Dubai) | 7:30 p.m. (Mumbai)

This webinar will be streamed live on YouTube, Facebook & LinkedIn. 

We have an amazing set of panelists who will discuss these issues in depth. See below!

Webinar Panel will be moderated by Carla Michelotti, VP Self-Regulation, IAA.

More About Our Panelists:

Born in January 1967, Stéphane Martin graduated from the Superior school of advertising (Sup de Pub) in France after studying economics. He began his career as presenter and program manager at radio RVS (Rouen, France) from 1981 to 1984 before becoming radio host on Radio Porte Océane (Le Havre, France) in 1985. In 1989, he was appointed head of studies at the Pretesting Europe Institute (MV2 Group). From 1990 to 1997, he was successively quality manager and deputy director of marketing at the outdoor advertising company Avenir France (then Havas Group). He has then promoted to marketing director of Avenir Europe. From November 1998 till June 2010, Mr. Martin was deputy director of the union of TV sales houses (SNPTV) and board member of the BVP, renamed ARPP in 2008. Appointed by its board of directors on April 22, he is, since July 2010, the managing director of the French advertising self-regulatory organization (ARPP). He is, as such, a board member of the European Advertising Standards Alliance (EASA) which he chaired from 2016 to 2020. Furthermore, Stéphane Martin is a member of the Committee on Marketing and Advertising of the International Chamber of Commerce (ICC) and a board member of the International Council for Advertising Self-Regulation (ICAS).

Guy Parker is Chief Executive of the ASA, the UK regulator of ads in all media. Responsible for executing the ASA’s strategy to have More Impact Online, he oversees all functions of the ASA system. He’s also President of the International Council for Advertising Self-Regulation, a Board member of the Fundraising Regulator, and a member of the Fundraising Regulator’s Standards Committee. From 2013 – 2016, Guy chaired the European Advertising Standards Alliance; he remains a Board and Executive Committee member.

Richard Bean is Executive Director of Australia’s advertising complaints adjudicator, Ad Standards. Richard has previously led the Australian Communications and Media Authority, Australia’s media and telecommunications regulator, worked in business affairs in broadcast television and as a lawyer in private practice and in the telecommunications industry.  More recently he conducted a review of the Australian Broadcasting Corporation (the ABC) and the Special Broadcasting Service and contracted to the NSW Environment Protection Authority as CEO.

Mary K. Engle is Executive Vice President, Policy, at BBB National Programs, where she oversees and develops advertising, privacy, and other self-regulatory and dispute resolution programs. Ms. Engle joined BBB National Programs in 2020, following a 30-year career at the Federal Trade Commission. While at the FTC, she played a lead role in developing the FTC’s policies on green marketing, advertising substantiation, influencer marketing, native advertising, online disclosures, health-related advertising, child-directed marketing, enforcement of the Children’s Online Privacy Protection Act, alcohol advertising, and video game marketing. Ms. Engle has spoken widely to national and international audiences and was awarded the Presidential Meritorious Executive Rank Award in 2012.

Sibylle Stanciu is the Director of the International Council for Advertising Self-Regulation (ICAS) and in this role responsible for leading and coordinating all the work of ICAS. Sibylle has previously been the Director of Operations and Policy of the European Advertising Standards Alliance (EASA) and has thus more than 12 years of experience in advertising self-regulation. Before joining ICAS, she has been the Senior Program Manager at the European Association of Communications Agencies (EACA) where she ran the secretariat for edcom, the European Institute for Commercial Communications Education.

Carla Michelotti has a distinguished record of business leadership, providing strategic legal and corporate marketing expertise. She is internationally recognized for having had key roles in developing advocacy strategies and policies for the marcom industry regarding commercial free speech; privacy; food and beverage advertising; intellectual property; digital issues; advertising regulation and self-regulation. During her primary career, Carla was Executive Vice President, Chief Legal, Government & Corporate Affairs Officer of Leo Burnett Worldwide, working directly with many of the world's most valuable brands. Carla is Self-Regulation VP of the IAA, VP Government Affairs of the AAF, and the Vice-Chairman of the Marketing Committee of the U.S. Council for International Business. She also sits on the Boards of the IAA, AAF; the American Advertising Self-Regulatory Organization (BBB National Programs); the International Council of Advertising Self-Regulators (ICAS); Athena International; Girl Scouts of Greater Chicago and NW Indiana; Junior Achievement of Chicago; The House of the Good Shepherd. She is a past Chairman of the AAF. Carla is a trustee of DePaul University, an American Bar and Illinois Bar Fellow, and an active member of the American, Illinois, Chicago, and Justinian Bar Associations; The Economic Club of Chicago; and The Chicago Network.

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