IAA Creativity4Better Global Virtual Conference 2021: 5th Edition

The fifth edition will take place in October 2021 and we are glad to invite you to be part of the most awaited IAA Conference of the year.

This year we put bravery in the spotlight as the engine that has kept the planet alive since the beginning of this "new normality”.

So what is our angle for Bravery?

The marketing communications industry confronts epic changes. The rise of new markets. The rise of technology empowers people and corporations. The rise of new business models that have turned titans into dinosaurs. The rise of new consumers, ever more demanding, ever more connected.

How does a marketer in 2021 manage to stand tall against oceans of change?  What does it take to move forward in the midst of paradigm shifts, some of which have yet to reveal themselves?

It takes Bravery. It is Bravery that will make the difference, which will seduce and convince consumers. It is Bravery that adds Value.

The 5th IAA Global Conference, "Creativity4Better”, will propel us to a new world of bravery, of taking a stand, of leaving a meaningful footprint.  Our esteemed worldwide speakers, famed for transformational creativity, have demonstrated time and time again their power to shape attitudes and aspirations. For two days, they will reveal their own beliefs and journeys. They will stir you to take a brave leap forward.

Here’s a sneak preview of "Creativity4Better” 2021:

We take our inspiration on creativity, innovation, sustainability, or neuroscience, from specialists and pioneers of innovation and bravery, true leaders of the Marcom industry and beyond.

Some of the top speakers present in 2021 are:

David Haigh, Chairman and CEO, Brand Finance

Tom Kelley – Partner, IDEO, author of the Best Seller "The Art of Innovation”

Sir John Hegarty – Founder, Creative, Bartle Bogle Hegarty (BBH) and The Garage Soho