COVID-19 has brought unprecedented challenges for brands across the globe, in many sectors. With changing consumer priorities and spending habits, as well as supply chain issues and decreased sales, many businesses are cutting costs and investments are on hold.
For many brands the future is uncertain. How can they master the delicate balance between cutting costs to survive today and investing to grow tomorrow? During this webInAAr, we will discuss how brands can navigate through and survive after recession.
Our host Jacek Olechowski, president of IAA Poland, will talk to a panel of experts about the ways in which brands can stay ahead in these turbulent times.
Our panelists are:
Peter Field, Independent Marketing and Advertising Professional: Author, Public Speaker, Consultant