About the movement

On December 7, 2009, delegates from 192 countries will gather at the UN Climate Change Conference in Copenhagen, Denmark to determine the fate of our planet. Hopenhagen is a movement, a moment and a chance at a new beginning. The hope that we can create a global community that will lead our leaders into making the right decisions. The hope that by solving our environmental crisis, we can solve our economic crisis at the same time. Hopenhagen is change–and that change will be powered by all of us.

Hopenhagen is a movement generated by the International Advertising Association representing the global advertising industry in support of the United Nations. It aims to empower global citizens to ensure the world's leaders make the right choices for our planet and our future.

Let's turn Copenhagen into Hopenhagen - www.hopenhagen.org.

Hopenhagen campaign launches at the Cannes Lions Advertising Festival

Read press release about the launch of Hopenhagen campaign

Below are 4 images from the press briefing in Cannes for use by media:

The IAA board reviews the Hopenhagen campaign at the Cannes Lions International Advertising Festival on June 23, 2009. Hopenhagen is a joint effort between the IAA and UN and seeks to allow people across the world to engage with the UN Climate Change Conference (COP15) to be held in Copenhagen in December 2008.

IAA’s executive director, Michael Lee, presents to the IAA Board at the Cannes International Lions Festival about the organization’s new climate change campaign – Hopenhagen. In coordination with the UN and executed by agencies at leading marketing holding companies, Hopenhagen is a global marketing and communications initiative to generate public awareness and action on the UN Climate Change Conference in December.

Tham Khai Meng, Ogilvy’s Worldwide Creative Director, presents the Hopenhagen creative at the IAA Board meeting in Cannes. Ogilvy developed the strategy and stunning creative concept for the Hopenhagen idea.

Marie Scott Poulsen, the Chief of Communication for the City of Copenhagen, expressed support for the Hopenhagen initiative at the IAA Board meeting in Cannes. The Danish Foreign Ministry has called the initiative, "a perfect way to engage the world and make everyone part of the discussion and solution at the December COP15 meeting."

To download the campaign launch creative click on the below links:

Creative 1

Creative 2

Creative 3

Alternatively, please contact Jessica Mendelowitz for high and low resolution sample images of the campaign creative.

Additional information and campaign creative is available at hopenhagen.org, which will expand and evolve over the course of the campaign.