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IAA InterAd Student Competition

 

What is InterAd?

InterAd is the IAA's annual student advertising competition which provides hands-on marketing communications experience for under graduate students from around the world. It is a case-history style project, which gives students a chance to apply their marketing theory in practice and experience real-world marketing environment.
 

The 2011 competition

Year 2011 saw its 13th IAA InterAd competition, with the client being Canon and student teams competing for the prestigious IAA InterAd award.
 

It challenges competitors to:

 

  • Work in agency-style teams
  • Solve a genuine problem for a real-world client
  • Gather market data and prepare a marketing plan and supporting creative materials
  • Be evaluated in regional competitions by a committee of marketing communications professionals.

 

In other words, as a student, this is your chance to experience what it’s like working in a real life marketing communications environment. And as an educator, the competition provides you with a unique opportunity to allow your students to practically apply the curriculum you are teaching.
 
Regional finalists compete at the international level, and the winning team receives the InterAd World Championship trophy and other prizes.
 
The World Champion is selected through a two-step judging process:
 
  1. First, competitions administered within the IAA's geographic regions (Asia/Pacific, Europe, Latin America, Mid-East/Africa, and US/Canada). Regional competitions are judged by marketing communications professionals familiar with international advertising and the region. They assess entries and determine the InterAd regional winners.
  2. Winners of regional competitions advance to the international competition.

The international competition is judged by a panel of worldwide communications professionals. All participating students whose names appear on a registered team's plans book receive an InterAd Certificate recognizing their participation in the competition. The three top-ranked teams from each regional competition winners receive engraved IAA InterAd plaques.

 

How does it work?

We usually open the competition in September to November period for the following year.

If you are interesting in taking part you first need to register. Once you are accepted as an entrant you will receive:

 

  • The IAA Interad Case Brief
  • The IAA Interad Instructions and Guidelines

 

If you’d like to speak with someone in person then you may contact:

Diane Slade
, IAA Vice President Learning; or

by phone +1 646 722 2612 

 

The most recent winners of IAA InterAd were students of Edith Cowan University:

 
New York, August 24th 2011 – Team Boomerang One from Edith Cowan University, Perth, Western Australia was declared World Champion of the annual International Advertising Association (IAA) InterAd XIII global student advertising competition. Boomerang One advanced to the world finals amongst entries from all continents.
 
The IAA’s World President Alan Rutherford congratulated all the teams and the professional approach demonstrated by the student participants stating, “these are the industry professionals of tomorrow and the work they have produced for their InterAd campaigns is testament to some of the terrific teaching they are receiving in their institutions.”

The winning team received an award and certificate at an event in London hosted by the IAA UK Chapter on September 16th, 2011.

Boomerang’s faculty advisor is Clive Barstow.
 
The team members included:
  • Annabel Slade
  • Jakob Reimerson
  • Colby Lathwell
  • Jon Ismailovski
  • Jack Geerssen
  • Sebastian Forsström

 

For the 2011 press release click here.

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