How To Organize an IAA Chapter
The first requirement is 15 IAA members in good standing who agree to the desirability of forming a Chapter. If the membership in your area is less than 15 you should first recruit additional members with a legitimate interest in the communications field related to advertising and marketing.
Prospects should be committed to brand building, and value commercial communications as vital to the success of their business and can be recruited from all sectors of the communications field including advertisers, advertising agencies, media companies, corporate communications, marketing research companies, package/label design studios, sales promotion, public relations, interactive marketers and agencies or direct marketers.
There should be balanced representation. Once a Chapter is well established and active, some additional members may be added from educational institutions or service companies associated with advertising, but it is recommended that this “other” member category be kept to a minimum and no more than 10% of members.
The IAA World Service Center will supply you with literature including the Chapter President Toolbox, application forms and Chapter Trademark Agreement. Names of IAA members in your area are shown in your Membership Directory and included on the IAA website. The World Service Center can supply names of any additional members newly admitted.
Obtain the long hand signatures of 15 members on the petition form enclosed. Your petition should be sent to the World Service Center to be submitted to the IAA Board of Directors for approval at its next meeting.
Your petition should be accompanied by a letter delineating the territory to be served by proposed Chapter, if it is not implicit in the name. The Chapter name may take the adjective form (e.g. French, Japanese) or the noun form (New York, United Kingdom, Holland).
ORGANIZATIONAL MEETING OF CHAPTER
After notification of approval, you should hold an organization meeting, adopt By-Laws, elect officers, establish committees, establish a mission statement and set up a schedule of meeting and events. Some of these steps may be taken in anticipation of approval, if you wish to save time.
The World Service Center will furnish specimen By-Laws on request. These may be adapted to your needs and local legal requirements. Local laws, for example, may determine whether or not your Chapter can or should be locally incorporated.
A draft of your proposed By-Laws must be sent to the World Service Center for review, to ensure that they are in harmony with IAA By-Laws. They will then be submitted to the Board of Directors for final approval. Your By-Laws, of course, need not be in English, but a translation of the draft will be needed for review purposes.
The Chapter decides what funds are necessary for local operations. Local dues, in addition to each member’s international dues, may be levied in any amount agreed upon without consulting the World Service Center. Further information on financing will be available to officers and directors after the Chapter is formed.
IAA OFFICIAL LOGO AND DESIGN SYSTEM
Please contact the World Service Center regarding use of the IAA logo, typeface and design system.